Facial moisturizer has come a long way – so much so that it’s no longer taboo or “unmanly” for a man to include it in his daily routine.

In fact, we strongly urge you to include a facial moisturizer to your grooming arsenal. The benefits are many, as we’ll touch on in a bit, and innovations in men’s facial moisturizer are rapidly on the rise.

First, let’s get started by discussing some things to keep in mind when buying a face moisturizer.

If you’re serious about properly hydrating and protecting your facial skin then you’ll want to choose moisturizer carefully. Picking the right facial moisturizer isn’t easy. You need to consider many things, including your skin type and where you live. We hope the following guidelines will make the selection process easier for you:


Ingredients. Ingredients. Ingredients. If we sound like a broken record by emphasizing the importance of ingredients in men’s grooming products, then so be it. But the bottom line is that you mustn’t overlook ingredients when choosing the right stuff for you. Here are some ingredients to look for in a moisturizer:


  • Antioxidants

Antioxidants help repair damaged skin and come in many forms – green tea, vitamin C, Vitamin A, pomegranate, etc. Scientifically speaking, antioxidants help neutralize unstable oxygen molecules (a.k.a. free radicals) that break down the skin’s collagen and cause wrinkles, among other damage.

  • Retinol

Retinol is a common ingredient found in skincare products. It acts as an exfoliating agent to reduce dead skin cells, and it also boosts collagen and elastin by stimulating cell repair at the deepest levels of the skin.

  • Alcohols

You’ll find a variety of alcohols in skin products, including ethyl alcohol and astringents. Be wary, however, because alcohols are often harsh and irritate the skin if used too liberally. But so-called “fatty” alcohols – such as lanolin – help moisturize and strengthen the skin.

  • Alpha Hydroxy Acids

Alpha Hydroxy Acids are naturally found in many fruit products and are mildly acidic. They help to clear away dead skin cells while smoothing out your skin. They’re mild enough to be regularly applied.


You must consider your skin type when buying a facial moisturizer.

  • Sensitive skin

If your skin is susceptible to irritation – such as when you’re shaving – you probably have sensitive skin. If so, look for moisturizers that don’t cause prolonged irritation, including those with harsh chemicals found in certain alcohols.

  • Oily skin

If you have oily skin, avoid moisturizers that have natural oils as their base. Those products will make your face look overly-shiny. Instead, look for a lightweight, water-based moisturizer that contains some essential oils.

  • Dry skin

If your skin is dry and flaky, then you should look for a moisturizer that’s packed with antioxidants such as grape seed oil, and others. If your skin is exceptionally dry and cracks easily, look for a moisturizer that has a petroleum jelly base. The latter is also a good option if you have wrinkles and eczema.

  • Normal skin

Normal skin is typically the middle ground between oily and dry skin. Look for a moisturizer that’s more on the moderate end regarding ingredients. Water-based moisturizers are always a good choice for men with normal skin.


Retaining moisture becomes more important as you age. It’s important to preserve that moisture, and if you start a moisturizing routine when you’re younger, you’re likely to have excellent long-term results that include fewer wrinkles.


Where you live and your environment has a major impact on your skin. Choose a moisturizer that holds up whether you live in a warmer, dry climate or one where extreme and harsh winter conditions aren’t uncommon.


There’s no need to spend a lot of time fretting over a moisturizer’s brand name. Sure, there’s no problem in choosing a trustworthy brand that you’ve heard of (and heard good things about), but take a closer look at the product’s ingredients. Most well-known brand names have established products and years of research and testing behind those products, however.


The price of facial moisturizer for men varies widely. As with most everything you can buy, some products are worthy of their price tag – no matter how cheap or expensive. But if the product that works best for you – based on ingredients and skin type – is a bit pricey, so be it. Your skin and comfort are worth the investment.


If a moisturizer also protects your skin against the sun’s harmful UVA and UAB rays, you need to give it serious consideration during the buying process. Look for moisturizers that have a Sun Protection Factor (SPF) of at least 15, even if your skin is darker than most.


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